THIS IS THE YEAR TO STOP WAITING ON BOOKINGS TO "JUST HAPPEN" AND START MAKING THEM HAPPEN.
STOP feeling overwhelmed and frustrated by marketing and build a strategy you can rely on forever - even if you don't have a website yet, don't know the first thing about marketing or don't have a clue where to start.
HEY THERE, VACATION RENTAL / STR HOSTS....why are you using your business, your properties and your hospitality to build someone else's brand?
Building a professional vacation rental (glamping, mid-term rental, etc.) business includes much more than throwing your listing up on Airbnb or VRBO, changing out a few headlines and photos and crossing your fingers hoping for the dreaded algorithm to do it's thing.
I'm not here to say all that doesn't work to bring you bookings, because it can and does.
But no matter how many changes you make to your listing on someone else's platform...
Then, you are still 100% dependent on an algorithm to decide if your listing reaches the top of the search results. And the people behind the algorithm are ACTIVELY COURTING new properties and new hosts from right down the street. (more properties for you to compete with)
And you are ALWAYS going to be seen by your friends as family as having "an Airbnb" (UGH) Instead of being a PROFESSIONAL Hospitality Brand, with the amazing guest-frist experience that you've worked so hard to create.
Here's the thing...
For the last nine years I've worked with hosts every day who are learning the secret sauce to successfully marketing their vacation rentals using digital and traditional marketing while still managing their properties, dealing with guests, and doing ALL THE. THE. THINGS (does it ever end?).
The most comprehensive branding and marketing program for vacation rental hosts who want more bookings - PERIOD! The Savvy Host Marketing Mentorship shows you how to get more eyeballs on your listings and convert leads into guests! With live coaching in small group sessions, weekly check-ins, accountability, homework, feedback and a coach in. your corner guiding you and cheering you on every step of the way!
"I love Jodi’s down-to-earth approach to what often feels overwhelming and out of reach. Not only did I trust Jodi to rebuild my website, but I also took her Digital Marketing course. One word, Awesome! So much information in a very friendly, MANAGEABLE format. I really enjoyed being in an actual (online) class with other like-minded people. Now I have all that powerful information I can pull out and refer to whenever I need motivating or redirecting. It's been two years since the program and she still checks in and cheers me on when she sees something I've done! Jodi and her style were a perfect match for me!"
- Sherene - My Star VR - Kanab, Utah
Join The Savvy Hosts' Vacation Rental Marketing School
I started this group coaching and mentorship back in 2018 to do just that - teach hosts like you how to market their properties, destinations and guest experience.
Because no one told you when you started this biz that you would have to be a digital marketer, did they?
I was introduced to Jodi's coaching when I was looking for help marketing my property management company. I went through many webinars, joined many Facebook groups, and couldn't find someone who spoke to me. Until Jodi! I loved her authentic self, her hands-on style of coaching, and her true passion for helping others versus just selling her business. What I love most about Jodi is her style of communication. I learned how to research and write blogs well, how to create social content that works, and most importantly how to (including why it's so important) create guest avatars that are the base of our marketing plan. I would never have been able to do this without Jodi guiding the step-by-step processes. Do yourself a favor and challenge yourself to sign up. It's an investment that will pay for itself!!
— Brittany B, Property Manager, Breathe Easy Rentals -Destin, Florida
Jodi knows her stuff and has a heart for teaching. She wants your business to succeed, and it shows in every interaction. I took her first marketing training in 2019 and in two years, have been able to implement most of what she taught me. Because she teaches the strategy behind it first, so you understand what to do when one thing doesn't work for you. I recommend this class to every vacation rental owner I know. She has a way of explaining things to make it simple and understandable. Her live lessons are fun, and she brings her personality to everything she does so you don't get bored and enjoy learning more each week. My email list has grown by leaps and bounds and we are now about 60% book direct."
— Susanne Young, Property Manager, Urban Shores - Kelowna, Canada
Everything in the program builds on this foundation. Gain a deep understanding of your guest avatar and key differences and why that's important for crafting marketing messages that speak to your perfect guests.
Understand how to craft an irresistible brand story and mission. Determine your key brand messages that resonate with your audience and understand why a professional brand is more than just a logo at the top of your website.
Understand how to craft an irresistible brand story and mission. Determine your key brand messages that resonate with your audience and understand why a professional brand is more than just a logo at the top of your website.
You CANNOT successfully market your vacation rental / STR without social media. My Signature InstaBooked course began in 2018, and you'll get the all-new 2024 version. I'll teach you everything you need about using Instagram to GET MORE BOOKINGS and leads. Plus, with the Social Media Suitcase, you'll never run out of content ideas. The Social Media Suitcase is the ONLY social media planning calendar + captions + prompts for the vacation rental industry and works for all property types and locations.
Email marketing is the #1 Way to build a direct connection with previous guests and leads to show them you are on top of your hospitality game. Want to truly build your own audience of guests who can't wait to book with you? Start using email marketing, and you will see the power of connection and kick Airbnbn to the curb for good!
I'll show you why all successful online marketers use content marketing to reach future travelers in each stage of planning (and before) and how to create a content map that will help you build out content month after month after month!
Blogging is one of the best ways to grow traffic to your website and build interest in your destination IF you are blogging like a tourist. Learn how to blog even if you don't have a book direct website. See my keyword research process and implement SEO on your own website.
Advertising is a game-changing strategy to help you build an audience of interested guests and get more direct bookings, but there is a strategy to it that requires a foundation you must know. Don't start running ads until you know you are getting the most leads for your dollar!
If you are ready to book direct, you need a series of tools and resources to get started, from a PMS system to revenue management software, guest communications templates, and more. I'll provide solutions I've helped my clients set up and guide you in choosing your own!
Reels? Captions? Canva? Pinterest? Facebook Groups? Scheduling? Stories? Video? Calendars? Prewritten captions? Chat GPT? MailChimp? Lead magnets?
Yes & Yes! "over-the-shoulder" videos with step-by-step guidance, plus LIVE Q/A. Each week, we cover a new tactic and you can implement as you go.
Need more support? Feedback about a particular issue? Help to brainstorm an Instagram reel? I'm right here, ready to help! You'll have access to my help for those days you can't figure it out for yourself or just need a quick idea, explainer or cheer!
Access to my member-only podcast feed with short episodes focused on answering group questions, highlighting a member's success story or sharing a struggle I'm having with a client and how I figured it out!.
I keep the program small so you can ask questions, get to know other members and share your progress without hesitation. Meeting times are varied so everyone has a chance to join the fun!
"I learned so much - the Guest Avatar training was unbelievably helpful and it's already working. Every time I try one of the suggestions - from the Instagram course or the SEO lessons, I see results. I can't thank you enough!"
-Jennifer Whaling,
Cottage Stays, Lake Huron, Canada
"Have you seen my Facebook group lately, I have 5,000 members and they all want me to help them plan their trip to NOLA"
- Cathy,
Best New Orleans Vacation Rentals
"You've completely demystified how to use my blog to create new content - and why that's important. And social media finally makes sense!"
- Susan,
Blue Harbor View - Marquette Michigan
"I take note of everything you say and everything you do. Your Instagram lessons floored me because I thought I knew how to use it - I was so wrong!"
- Andree,
SHVR - Destin, Florida
"What I loved most is having you right there when I need you - just an email or text away. You have truly gone above and beyond to help me succeed. And my son is so impressed I know how to do SEO on my website! "
- Cat, Caszatt Condos, Galveston, Texas
"JODI, my Instagram reel just went viral and I have so many DM's I don't know what to do! This is amazing! "
- Sherri, Twisted Horns Ridge - Hondo, Texas
"We were lucky to have found Jodi before we ever started our Glamping Business, so she has been part of it since the very beginning. We owe so much of our success to her help and training. We have thousands of people on our email list and get bookings every time we send her - and I thought email marketing was DEAD"
- Yvette Strange, Spoon Mountain Glamping - Wimberley, Texas
"I can't stress enough how much she has helped with our business. I only wish I had started working with her much sooner! "
- Martie Jobe, Happy In The Keys - Marathon, Florida
"Jodi is my top marketing Guru for the Vacation Rental Success Podcast - she's been on seven times since I was first introduced to her in 2018 and she ALWAYS over-delivers. She worked with my team on Pinterest Marketing and her knowledge blew me away. I highly recommend her for any and all things vacation rental.
- Heather Bayer, Vacation Rental Formula