SKYROCKET YOUR BOOKINGS & CREATE A PLAN FOR SUCCESS
If you want to increase your bookings proactively, stop throwing spaghetti at the wall, hoping for something to stick and create a doable marketing plan that attracts the right guests and fills your calendar.
HEY THERE, VACATION RENTAL / STR HOSTS...
Building a profitable and professional vacation rental business includes much more than posting your listing on Airbnb or VRBO, changing a few photos and crossing your fingers, hoping for the dreaded algorithm will work for you...(and praying one bad review doesn't crush your business overnight.)
I'm not here to say that it doesn't work...because it can.
But no matter how many changes you make to your listing on someone else's platform...
Then, you are still 100% dependent on an algorithm to decide if your perfect guests see your listing.
Not to mention that the people behind the algorithm are ACTIVELY COURTING new hosts for you to compete with.
Airbnb, VRBO, etc. can be helpful for your business, especially when you are starting out. But ultimately, as long as you rely on them to create your brand, do your marketing and attract your guests, you will always be seen as "just another Airbnb."
If you ever want to increase bookings from guests you love to host, you must build a Professional Hospitality Brand that celebrates the incredible properties you host and the guest-first experience you’ve worked so hard to create.
Here's the thing...
For the last ten years I've taught hosts just like you the secret sauce to skyrocketing their bookings ... while still managing their properties, dealing with guests, and doing ALL THE. THE. THINGS (does it ever end?).
The most comprehensive branding and marketing program for vacation rental hosts who want more bookings - PERIOD!
The Savvy Hosts Marketing School & Mentorship shows you how to get more eyeballs on your listings, convert leads into guests, and build a profitable business that puts you in control of your life!
With live coaching in small group sessions, weekly check-ins, accountability, homework, feedback and a coach in. your corner guiding you and cheering you on every step of the way!
"I love Jodi’s down-to-earth approach to what often feels overwhelming and out of reach. Not only did I trust Jodi to rebuild my website, but I also took her Digital Marketing course. One word, Awesome! So much information in a very friendly, MANAGEABLE format. I really enjoyed being in an actual (online) class with other like-minded people. Now I have all that powerful information I can pull out and refer to whenever I need motivating or redirecting. It's been two years since the program and she still checks in and cheers me on when she sees something I've done! Jodi and her style were a perfect match for me!"
- Sherene - My Star VR - Kanab, Utah
Jodi knows her stuff and has a heart for teaching. She wants your business to succeed, and it shows in every interaction. I took her first marketing training in 2019 and in two years, have been able to implement most of what she taught me. Because she teaches the strategy behind it first, so you understand what to do when one thing doesn't work for you. I recommend this class to every vacation rental owner I know. She has a way of explaining things to make it simple and understandable. Her live lessons are fun, and she brings her personality to everything she does so you don't get bored and enjoy learning more each week. My email list has grown by leaps and bounds and we are now about 60% book direct."
— Susanne, Urban Shores - Kelowna, Canada
And the next question should be...
Who can help me do it right?
I'm Jodi Bourne
As a business consultant, marketer, website designer and educator, I've supported, mentored and coached hosts on branding, marketing and building a professional hospitality business. I've helped them increase their bookings across multiple platforms, develop a book-direct marketing strategy and learn to do it themselves.
Since 2005, I've worked in marketing and communications with multiple industries— marketing fundraising events for an internationally recognized nonprofit agency (raising $400,000), helping a seven-figure information business sell digital courses with email marketing, directing a $20,000 per month marketing and ad strategy for a large music venue and created an ad strategy for a Grammy-winning musician.
I know a thing or two about marketing. I know what works. And better than that, I can teach you how to do it.
I'm one of just a handful of coaches who are actively growing vacation rental businesses with Search Engine Marketing, Social Media, Email marketing and more. (Current clients are in the Texas Hill Country, Montreal, Canada, and Western North Carolina.)
Join The Savvy Hosts' Vacation Rental Marketing School
I started this group coaching and mentorship back in 2019 to do just that - teach hosts like you how to market their properties, destinations and guest experience.
Because no one told you when you started this biz that you would have to be a digital marketer, did they?
I was introduced to Jodi's coaching when I was looking for help marketing my property management company. I went through many webinars, joined many Facebook groups, and couldn't find someone who spoke to me. Until Jodi! I loved her authentic self, her hands-on style of coaching, and her true passion for helping others versus just selling her business. What I love most about Jodi is her style of communication. I learned how to research and write blogs well, how to create social content that works, and most importantly how to (including why it's so important) create guest avatars that are the base of our marketing plan. I would never have been able to do this without Jodi guiding the step-by-step processes. Do yourself a favor and challenge yourself to sign up. It's an investment that will pay for itself!!
— Brittany B, Property Manager, Breathe Easy Rentals -Destin, Florida
But if you are willing to put in a little effort, I promise you CAN do it.
Just like Jennifer, Cat, Suzanne, Brittany, Martie, Sherene, Andrea, Yvette, Amber, Susan, Sheri, Brittany, Robin, Dan, Cathy, Monica, and Stephanie... to name just a few hosts, co-hosts & property managers who have participated in my coaching program over the last four years!
Now it's your turn!
Jodi knows her stuff and has a heart for teaching. She wants your business to succeed, and it shows in every interaction. I took her first marketing training in 2019 and in two years, have been able to implement most of what she taught me. Because she teaches the strategy behind it first, so you understand what to do when one thing doesn't work for you. I recommend this class to every vacation rental owner I know. She has a way of explaining things to make it simple and understandable. Her live lessons are fun, and she brings her personality to everything she does so you don't get bored and enjoy learning more each week. My email list has grown by leaps and bounds and we are now about 60% book direct."
— Susanne Young, Property Manager, Urban Shores - Kelowna, Canada
LIVE COACHING MENTORSHIP
The most comprehensive program for vacation rental hosts who want more bookings - PERIOD! The Savvy Host Marketing Mentorship shows you how to get more eyeballs on your listings and convert leads into guests! With live coaching in small group sessions, check-ins, accountability, homework, feedback and me to guide you every step of the way!
(For hosts ready to actively promote your listing and increase traffic to your
website, Airbnb, VRBO, or anywhere you accept bookings.)
Years of expertise packed into video and audio training, monthly live coaching calls all about marketing, branding and building your vacation rental business. You'll have access to tons of step-by-step video lessons explaining the why and showing the "how". Plus group challenges, video and email support, 1:1 Voxer Support (Instant Message) where I'll answer your questions, give feedback, share a "how to" or just celebrate your wins or give you moral support!
Months access to focused topics from branding, to social media, email marketing and more. With video lessons, live Q/A, happy hour and coffee chats, workbooks, a group of peers, accountability, homework with feedback and chat support from me!
RECORDED LESSONS, workbooks, cheat sheets, templates, swipes, audio lessons.
(Guided Learning)
LIVE CALLS
(varying session times so everyone can particpate)
BADASS MENTOR!!
(if I say so myself)
Everything in the program builds on this foundation. Gain a deep understanding of your guest avatar and key differences and why that's important for crafting marketing messages that speak to your perfect guests.
Understand how to craft an irresistible brand story and mission. Determine your key brand messages that resonate with your audience and understand why a professional brand is more than just a logo at the top of your website.
Understand how to craft an irresistible brand story and mission. Determine your key brand messages that resonate with your audience and understand why a professional brand is more than just a logo at the top of your website.
You CANNOT successfully market your vacation rental / STR without social media. My Signature InstaBooked course began in 2018, and you'll get the all-new 2024 version. I'll teach you everything you need about using Instagram to GET MORE BOOKINGS and leads. Plus, with the Social Media Suitcase, you'll never run out of content ideas. The Social Media Suitcase is the ONLY social media planning calendar + captions + prompts for the vacation rental industry and works for all property types and locations.
Email marketing is the #1 Way to build a direct connection with previous guests and leads to show them you are on top of your hospitality game. Want to truly build your own audience of guests who can't wait to book with you? Start using email marketing, and you will see the power of connection and kick Airbnbn to the curb for good!
I'll show you why all successful online marketers use content marketing to reach future travelers in each stage of planning (and before) and how to create a content map that will help you build out content month after month after month!
Blogging is one of the best ways to grow traffic to your website and build interest in your destination IF you are blogging like a tourist. Learn how to blog even if you don't have a book direct website. See my keyword research process and implement SEO on your own website.
Advertising is a game-changing strategy to help you build an audience of interested guests and get more direct bookings, but there is a strategy to it that requires a foundation you must know. Don't start running ads until you know you are getting the most leads for your dollar!
If you are ready to book direct, you need a series of tools and resources to get started, from a PMS system to revenue management software, guest communications templates, and more. I'll provide solutions I've helped my clients set up and guide you in choosing your own!
Reels? Captions? Canva? Pinterest? Facebook Groups? Scheduling? Stories? Video? Calendars? Prewritten captions? Chat GPT? MailChimp? Lead magnets?
Yes & Yes! "over-the-shoulder" videos with step-by-step guidance, plus LIVE Q/A. Each week, we cover a new tactic and you can implement as you go.
Need more support? Feedback about a particular issue? Help to brainstorm an Instagram reel? I'm right here, ready to help! You'll have access to my help for those days you can't figure it out for yourself or just need a quick idea, explainer or cheer!
Access to my member-only podcast feed with short episodes focused on answering group questions, highlighting a member's success story or sharing a struggle I'm having with a client and how I figured it out!.
I keep the program small so you can ask questions, get to know other members and share your progress without hesitation. Meeting times are varied so everyone has a chance to join the fun!
"I learned so much - the Guest Avatar training was unbelievably helpful and it's already working. Every time I try one of the suggestions - from the Instagram course or the SEO lessons, I see results. I can't thank you enough!"
-Jennifer Whaling,
Cottage Stays, Lake Huron, Canada
"Have you seen my Facebook group lately, I have 5,000 members and they all want me to help them plan their trip to NOLA"
- Cathy,
Best New Orleans Vacation Rentals
"You've completely demystified how to use my blog to create new content - and why that's important. And social media finally makes sense!"
- Susan,
Blue Harbor View - Marquette Michigan
"I take note of everything you say and everything you do. Your Instagram lessons floored me because I thought I knew how to use it - I was so wrong!"
- Andree,
SHVR - Destin, Florida
"What I loved most is having you right there when I need you - just an email or text away. You have truly gone above and beyond to help me succeed. And my son is so impressed I know how to do SEO on my website! "
- Cat, Caszatt Condos, Galveston, Texas
"JODI, my Instagram reel just went viral and I have so many DM's I don't know what to do! This is amazing! "
- Sherri, Twisted Horns Ridge - Hondo, Texas
Invest in your future and the future of your business!
Join Today & Get Started with immediate access to module 1 - Your Perfect Guest & Your Perfect Offer.
You'll hear from me soon with more details and the live call schedule, course timeline and how to connect with your chat support.
You'll receive access to your learning resources in an online portal as you go through each module for a clear path to success.
I'm a vacation rental marketing expert and website designer passionate about teaching and helping women succeed in their hospitality business (and show the world what they are made of!)
My first tourism marketing job was way back in 1994. Back then, marketing was all about building relationships, good PR, and paid print or television / radio advertising.
But, by the early 2000s, blogging was a thing, then Google, Facebook, Twitter, and Instagram, and then email marketing and social media advertising. As the world exploded with new and exciting ways to grow business. And I was right there in the mix of it! And I'm bringing those skills to you!
In 2013, I secured a $50,000 tourism grant for a client that put me on a local development board and renewed my passion for tourism and helping small business owners.
Soon, I fell head over heels in love with helping hosts like you market their properties, guest-first experience and their destination and take control of their bookings. Since then, I've helped hosts from right in my backyard in the Texas Hill Country, all across the U.S. and Canada, and even Australia, Europe, and South America!
Now I get to speak at conferences, online summits and on podcasts (plus share tips on my Podcast, the Savvy Host Roadmap), all while hanging out in my Dolly t-shirt with my dog Jolene asleep under my desk.
I take pride in all the success I've been able to help hosts acheive - and I'd love to have you become one of those success stories!
"We were lucky to have found Jodi before we ever started our Glamping Business, so she has been part of it since the very beginning. We owe so much of our success to her help and training. We have thousands of people on our email list and get bookings every time we send her - and I thought email marketing was DEAD"
- Yvette Strange, Spoon Mountain Glamping - Wimberley, Texas
"I can't stress enough how much she has helped with our business. I only wish I had started working with her much sooner! "
- Martie Jobe, Happy In The Keys - Marathon, Florida
"Jodi is my top marketing Guru for the Vacation Rental Success Podcast - she's been on seven times since I was first introduced to her in 2018 and she ALWAYS over-delivers. She worked with my team on Pinterest Marketing and her knowledge blew me away. I highly recommend her for any and all things vacation rental.
- Heather Bayer, Vacation Rental Formula
No, you don't need a book-direct website. There are several options to get started, and I'll cover them. In fact, several people who went through this course completely revamped their website afterward.
I get that. It's something you need to figure out for yourself - do you have time to invest 4-6 extra hours a month in your business right now? And if not, when will you? Plus, once you start learning and picking up all the things, you'll spend less time actually doing the work required to market your business. Also, you get one full year to access all the course videos, live calls and chat support from me.
If you truly hate it, you may not be the right fit for a marketing course. Some people aren't great at some things. (I hate bookkeeping with a passion) So, this course may not be a good fit. However, even if you hire a professional, it's a good idea to understand what's going on so you can direct them and make sure it's working. Plus, if you do have a professional working for you, you can use your membership in the program for them.
You pay in advance for the time you are in the program. So there are no refunds. However, if, after three months of active participation in the program, I will offer you a complimentary 1:1 coaching session on any marketing topic you need support with.