THIS IS THE YEAR TO STOP WAITING ON BOOKINGS TO "JUST HAPPEN" AND START MAKING THEM HAPPEN WITH INSTAGRAM!
Stop waiting on Airbnb to fill your calendar and finally discover the power of Instagram & Facebook to increase bookings from guests you LOVE.
Learn how to create consistent content and build a following of people ready to book your property.
Revolutionize your vacation rental business and skyrocket your bookings in 2024 with INSTAGRAM! Even if you don't have a website!
HEY THERE, VACATION RENTAL / STR HOSTS....did you know Airbnb, VRBO and the other OTAs are using your business, your property and your hospitality to build their brand???
IF YOU AREN'T PROACTIVELY MARKETING YOUR PROPERTIES...WHO IS?
HINT - IT'S NOT THE OTA'S.
Listen up, buttercup - you need to hear this...
Gone are the days of waiting around for Airbnb or other platforms to do the heavy lifting for you. With the market more saturated than ever, it's up to you to carve out your own space and stand out from the crowd.
You are not at the mercy of the Airbnb algorithm, expensive Google or Facebook ads, or a book direct website that gets ZERO traffic.
This is the year to seize the reins and proactively market your property like never before.
And guess what?
Instagram and Facebook are the ultimate platform for savvy hosts like you... to connect with travelers, showcase your badass vacation rentals & guest experience, build a loyal fan base and turn your feed into a booking machine. 📲🚀🚀📲
But no matter how many changes you make to your listing on someone else's platform...
Then you are still 100% dependent on an algorithm to decide if your listing reaches the top of the search results.
And the people behind the algorithm are ACTIVELY COURTING new properties and new hosts from right down the street. (more of your competitors)
Plenty of hosts are discovering the secret sauce to successfully marketing their vacation rentals using digital and traditional marketing, while STILL managing their properties, dealing with grumpy guests, and doing ALL. THE. THINGS (does it ever end?)
The good news is, you can too!
Maybe you've already started marketing... playing around with Instagram...started using Facebook groups...
But you still aren't seeing the results you had hoped for.
Introducing
ALL NEW for 2024 - InstaBooked is back and better than ever!
InstaBooked!
The most comprehensive program for vacation rental / short-term rental hosts who want more bookings - PERIOD using the power of FREE Social Media! InstaBooked shows you the exact steps to get more eyeballs on your listing and convert leads into guests!
With live coaching in small group sessions, weekly check-ins, accountability, homework, feedback and me to guide you every step of the way!
Enrollment is open now!!
InstaBooked +
(Mastering Meta for Vacation Rental Marketing)
Learn to market using the power of META (Instagram, Facebook and Threads)
to increase bookings and build a network of future guests!
All of this plus a 10-Day Challenge to motivate you to GET IT DONE!
- What I will cover:
- Why Instagram is perfect for you!
- What types of content all vacation rental businesses should be sharing
- Content ideas for every Instagram Zone (feed posts, stories, reels, IGTV)
- Using Instagram Guides to connect & educate
- The most effective Instagram tool to achieve more inquiries & bookings
- A one month planner full of more ideas
- How you can learn more about my social media marketing strategy for vacation rental owners.
AND, if you stay till the end of the workshop, you'll get my Instagram Photo & Video "shot list" with tons of examples of the shots you need to promote your listing and destination. (NOT your listing photos)Understand how to create and implement a strategy that drives engagement and bookings using Instagram and/or Facebook.
- Create fun and engaging content that showcases your amenities and the unique experiences guests can enjoy.
- Learn how to record and edit videos and take better photos for Instagram, Facebook, Tiktok, etc.
- Identify and develop content pillars that align with your brand and audience.
- Understand how to use analytics to track performance and adapt your strategy for better results.
- Master techniques for genuine engagement, including responding to comments and DMs.
- Get better, more specific AI prompts to create better, more engaging content.
- Learn how to use social media as part of an effective marketing strategy that builds a network of future guests.
I was introduced to Jodi's coaching when I was looking for help marketing my property management company. I went through many webinars, joined many Facebook groups, and couldn't find someone who spoke to me. Until Jodi! I loved her authentic self, her hands-on style of coaching, and her true passion for helping others versus just selling her business. What I love most about Jodi is her style of communication. I learned how to research and write blogs well, how to create social content that works, and most importantly how to (including why it's so important) create guest avatars that are the base of our marketing plan. I would never have been able to do this without Jodi guiding the step-by-step processes. Do yourself a favor and challenge yourself to sign up. It's an investment that will pay for itself!!
— Brittany B, Property Manager, Breathe Easy Rentals -Destin, Florida
Finally, crack the code & unlock the potential of INSTAGRAM & Facebook to reach new audiences, turn likes into bookings, stand out from your competition and put more profits in your pocket!
01
Marketing Foundations
You can't start marketing with Instagram until you understand who you are marketing to, know what you are marketing and see how it all works together.
02
InstaBasics
Get started the right way - even if you've already started. Create a better bio that grows your following, learn all the app features, and
03
Systems & Tech
Set up your email marketing platform for success with Mailchimp. Create a signup form and landing page (even without a website), and set up your first automation series.
04
Captivating Content!
Your emails should create relationships, build trust, and show your subscribers that you are THE host they should book with! Learn to write better emails (with AI support if needed)!
Bonus: Perfect Guest Avatar Workshop
Before the course begins, you'll get access to my Perfect Guest Avatar workshop! This super comprehensive training includes a walkthrough of my Perfect Guest Avatar Workbook with examples of various avatars and how to use your avatars in social media and email marketing. This training is provided in a video lesson and a private podcast feed so you can listen on the go!
"I love Jodi’s down-to-earth approach to what often feels overwhelming and out of reach. Not only did I trust Jodi to rebuild my website, but I also took her Digital Marketing course. One word, Awesome! So much information in a very friendly, MANAGEABLE format. I really enjoyed being in an actual (online) class with other like-minded people. Now I have all that powerful information I can pull out and refer to whenever I need motivating or redirecting. It's been two years since the program and she still checks in and cheers me on when she sees something I've done! Jodi and her style were a perfect match for me!"
— Sherene - My Star VR - Kanab, Utah
Hi, I'm Jodi!
I've been doing this for a long time - helping vacation rental hosts book their properties using organic social media, Facebook ads and email marketing since 2014 PLUS years of experience with tourism marketing on social media before that.
And I've been in LOVE with social media marketing ever since. Building connections and touchpoints with your guests And guess what - it is still my favorite way to create meaningful the #1 way to create meaningful touchpoints with your previous guests...and future guests!
But, the tech nightmare (who wants to kick the living 💩 out of that Mailchimp Monkey??) combined with the crazy terminology (lead magnet? CTR? ) and then --- you have to WRITE? Every month?
Yeah, I get it. Ain't NOBODY got time for that!
And that's why I'm here. I love to write and create content... and most of all, I've been in the vacation rental industry since 2014, and I know what your peeps want to know and read and how to convert them into BOOKINGS.
If you need help demystifying the email marketing system, understanding how it works and building the steps to success - sign up today!
"I learned so much - the Guest Avatar training was unbelievably helpful and it's already working. Whenever I try one of the suggestions - from the Instagram course or the SEO lessons, I see results. I can't thank you enough!"
— Jennifer Whaling,
Cottage Stays, Lake Huron, Canada
Why Instagram?
Instagram has emerged as a powerhouse platform for travel marketing - in fact, tourism content has one of the highest engagement rates on the app.
With its visually-driven format, Instagram provides the perfect canvas for showcasing the beauty of your vacation rental and your destination. It can serve as a virtual getaway that builds excitement from prospective guests - PLUS, it is a dynamic tool for building connections, telling stories, sharing knowledge and creating valuable touchpoints with your brand.
Imagine the impact on your business with more traffic to your listing, leads on your email list and increased bookings.
Why You Need The Email Marketing Accelerator
You'll actively learn, follow along, and implement strategies in real-time with a vacation rental marketing expert!
Supercharged Results
Increase your leads, increase your bookings, and provide an incredible guest experience BEFORE the booking!
Expert
Guidance
Dive deep into the world of email marketing with video lessons every week for four weeks.
Accountability & Support
Enjoy weekly accountability emails, VOXER Chat access, and personalized feedback.
Comprehensive Resources:
Access additional video lessons, templates, prompts, examples and homework! (You can keep forever!)
What Other Savvy Hosts Are Saying
"Jodi's guidance with my email marketing strategy has worked wonders for my business. From her support and templates, messaging, tech videos so I could watch step by step while she set up a newsletter, and all the extras I learned about marketing in general. She understands email marketing and teaches it with patience. Working with her is a no-brainer.”
Susanne Y. Urban Shores
"I feel that I learned something from every module, and am more confident on the platform now. I liked the pace and the amount of information you have included, and the way you illustrate everything step by step. The section on Canva was really useful, and I also love the planning tools you included. All in all I think your course is full of amazing content, is very well structure and is a great value!"
Josephine Murphry
"I follow everything Jodi says and watch every video she posts. Her Instagram course is fantastic- I've been using Instagram for a while and I always learn something new from her. And the social media calendar is priceless! She is a true expert.
Andree M. Southern Hospitality
"I only wish I had started working with Jodi much earlier. I would be much further along in my business."
Martie J. Happy In The Keys